#Star wars force awakens trailer tv

Yes, football fans can and do like Star Wars as well, and yes the demographics for a given prime-time game are somewhat divided in terms of age and gender. And that's why this new trailer is debuting during a football game.

You are already onboard and frankly have been since October 31, 2012. But the overwhelming pattern of the next two months’ worth of Star Wars marketing is that it will not be targeted at you.

#Star wars force awakens trailer tv

We'll get a TV spot emphasizing every notable character new and old, and we'll see TV spots that go super light and super kid-friendly depending on the target. Abrams would prefer to show nothing at this point, and heck I'm inclined to argue that having no trailers beyond the 88-second teaser would have been sufficient except in terms of being able to cut different television spots in that way that all blockbusters do. It will be about making the case that this new film is absolutely worth seeing in a theater even if you never were that much of a Star Wars fan.

It will emphasize whatever humor the film has to offer, and it will show off at least a taste of the action set pieces to be found. It will presumably emphasize the fact that this new film will appeal to hardcore fans and relatively disinterested parties in equal amounts. It will be about convincing general audiences that this new Star Wars film is indeed still a top-tier action blockbuster in an era of Guardians of the Galaxy and Furious 7. But the last leg of the campaign will be about getting everyone else. The first two trailers have been succinct and nostalgia-driven teases, with merely the idea that a new Star Wars film exists being enough to excite the core fan base. But that's a conversation that can wait until I actually see tonight's trailer, because I am incredibly curious about how much the 'general audience sell' relies not just on the brand name of Star Wars but on the likes of Han, Luke, and Leia to rope in those possibly interested but not obsessively excited about the notion of a new batch of Star Wars movies. I think there is a reason that so much of the emphasis has been on the new cast members versus the nostalgia sell of the old gang, and I think there is a good reason why almost every new cast member of note gets billing on the poster credits. The big 'reveal' with yesterday's new poster was the absence of Mark Hamill, which means either Luke Skywalker's role is intended to be a surprise or his screen time is limited. The big question is how much screen time Harrison Ford, Carrie Fisher, and Mark Hamill will get versus the current emphasis on the likes of Daisy Ridley, Adam Driver, John Boyega, and Oscar Isaac. It will probably be a more conventional trailer, with character reveals, and a few story beats that explains to those barely paying attention that there is a new Star Wars film, it's a sequel to Return of the Jedi, and yes some of the old cast will be back alongside some new heroes and villains. Heck, you got an entire weekend predicated on you (not your kids, but you) racing out to a toy store at midnight to be the first to buy Star Wars: The Force Awakens merchandise.īut tonight's trailer is presumably the general audience sell. And that's to say nothing of the various magazine articles, interviews, and teases that were pitched directly to the already converted. You got that 120-second teaser trailer that debuted during Star Wars Celebration event in mid-April, and you got a pretty charming behind-the-scenes video at this year's SDCC. You got that 'by popular demand' 88-second teaser that went out over Thanksgiving weekend. And don't fret, you've had nearly a year of marketing pitched directly to you. If you're reading this and are counting down the seconds to tonight's trailer, you are not remotely the demographic that Disney is targeting this evening. You know which theaters are offering a seven-film Star Wars marathon nearest to you, and you may be considering actually going for it. You already know that tickets go on sale tonight immediately following the trailer and you've probably already devoured the three 10-15 second 'trailer teasers' that went online throughout yesterday following the reveal of the new theatrical poster. If you are reading this, you probably already want to see the film, and thus you are most certainly not the target audience.